Creative Consulting and Image Strategy
Eliminate the "frankensite" effect. We ensure your website, social, and print collateral speak the same visual language, increasing brand trust.
Visual Audit
We review every asset you've published in the last 12 months to identify inconsistencies, off-brand messaging, and wasted budget.
Mood & Tone Definition
We establish the non-negotiables: lighting styles, color grading, and composition rules that define your specific "world."
Vendor Playbooks
We create specific guides for photographers, videographers, and designers so any contractor you hire knows exactly how to execute your brand.
Define Your Look Before You Shoot
Great brands don't happen by accident. They are curated. At Analog Elk, we bridge the gap between business goals and visual execution.
Many companies struggle because their visuals feel disconnected. The website looks one way, social media looks another, and the marketing material feels like it came from a different company entirely. We fix that. We build the visual roadmap that ensures every piece of content you create pushes your brand forward.
Strategic Art Direction
We act as your visual compass. We don't just tell you to "post more content." We tell you exactly what that content should look like, how it should make your audience feel, and why it matters to your bottom line.
Visual Audits We look at everything you are currently doing. We find the inconsistencies and the missed opportunities. Then we give you a clear plan to fix them.
Mood & Tone Development We define the atmosphere of your brand. Are you gritty and industrial? Clean and clinical? Warm and organic? We firmly establish this vibe so every photographer, designer, or videographer you hire knows exactly what to do.
Production Planning When it’s time to create, we handle the logistics of the creative vision. We build shot lists and mood boards that ensure you get the assets you actually need, rather than just a folder full of pretty images that don't fit your website.
Image Strategy in Action
Note: Since you didn't provide a specific example for this one, I have set this up as a "What we do" section. If you have a specific client project (perhaps a photoshoot or a brand overhaul), you can swap this section out for a Case Study like we did for Cascade.
The Problem Most brands have a "library" of random images. They have stock photos mixed with iPhone shots and high-end headshots. It creates visual confusion and lowers customer trust.
The Analog Elk Approach We treat your imagery like a system. We define your lighting style, your color grading, and your subject matter. We ensure that a photo taken for your Instagram story feels like it belongs to the same family as the hero video on your homepage.
We help you move from scrambling for content to having a strategic asset library that works for you.
Consulting Services
Creative Retainers For brands that need ongoing guidance. We stay involved to ensure quality control as you roll out new campaigns or products. We become your fractional Art Director.
Campaign Strategy Launching a new product or service? We build the visual concept from the ground up. We define the look of the launch to ensure maximum impact across all channels.
Vendor Management If you have a large project requiring multiple creative teams, we step in to lead. We ensure the web developers, photographers, and copywriters are all building the same house.
Stop Wasting Money on Bad Content
You don't need more noise. You need a clear signal. Let’s build an image strategy that clarifies your message.
Frequently Asked Questions
What is a fractional Art Director?
It means we provide high-level creative direction and quality control on a retainer basis, giving you executive-level guidance without the overhead of a full-time hire.
Do you execute the work or just plan it?
Both. We can strategize the visual roadmap and then deploy our production teams to capture the assets, or guide your internal team.
Ready to get started?
Let's discuss how we can help you achieve your goals.