Brand Identity and Logo Systems
Differentiation is value. We build distinct visual identities that separate you from the commodity competitors.
Strategic Positioning
We analyze the competitive landscape to find the "white space" where your brand can own a distinct visual lane.
Identity Design
We craft the primary marks, secondary icons, and typography systems that form the visual DNA of your company.
System Guidelines
We deliver the rulebook. A comprehensive style guide ensuring your internal teams and vendors never dilute the brand.
We Build Visual Languages
A logo is just the start. At Analog Elk, we design identity systems that work everywhere you do. Your brand needs to look just as good on a mobile screen as it does on a billboard.
We combine design strategy with creative instinct. We dig into your market position to build a visual language that fits your goals and speaks to your audience. We create identities that are distinct, memorable, and ready for whatever comes next.
How We Work
We offer branding packages tailored to agencies, startups, and established firms looking to pivot.
Visual Strategy
Before we design, we define the path. We analyze your competitors and clarify your positioning to ensure your new look owns a unique space in the market.
Logo Design and Icons
We craft primary logos, wordmarks, and icons. We focus on modern minimalism. We strip away the unnecessary to leave a mark that is bold and clear.
Brand Systems
A logo never lives alone. We build the support system around it. This includes your typography pairings, color palettes for digital and print, and the graphic elements that tie everything together.
Brand Guidelines
We hand over the playbook for your brand. This guide ensures your internal teams and vendors use your new assets correctly so you maintain consistency for years to come.
Ready to Define Your Legacy?
Your brand is your most valuable asset. Let us help you build an identity that works as hard as you do.
Frequently Asked Questions
Do you just design logos?
No. We design systems. A logo without a system is just a decoration. We provide the tools to apply it everywhere.
What do I get?
You receive a full brand kit: vector files (SVG/EPS), font licenses, color codes (Hex/Pantone), and a usage manual.
Ready to get started?
Let's discuss how we can help you achieve your goals.