Microinteractions and Motion Design
Increase perceived performance and user clarity through functional, lightweight animation that guides the eye to the conversion point.
Interaction Mapping
We identify the specific moments in the user journey where motion clarifies status (e.g., a success state) or directs attention (e.g., a bouncing checkout button).
Motion Prototyping
We build high-fidelity previews of the animation behavior so you can approve the timing and "feel" before we write a single line of code.
Vector Export
We deliver code-ready JSON files that run natively in the browser. These are scalable and infinitely lighter than video or GIF formats.
Make Your Interface Feel Alive
The difference between a good website and a great one is often movement. When a user clicks a button, does it react? When they scroll, does the content flow?
At Analog Elk, we believe digital experiences should feel organic. We use motion design to direct attention. We use it to tell the user, "I heard you, and I am working on it," confirm their actions, and guide them through the journey.
Motion with Purpose
We do not animate for the sake of it. Gratuitous animation slows down your site and annoys users. We design motion with intent.
Feedback Loops Digital interactions lack tactile feedback. We replace that sensation with visual cues. A subtle bounce on a button, a smooth slide on a toggle, or a progress bar that actually moves. These microinteractions tell the user, "I heard you, and I am working on it."
Guiding the Eye Motion is a spotlight. We use transitions to lead the user's attention from one element to the next. By staggering how text and images load, we control the narrative pacing, ensuring the user reads your headline before they see the button.
Brand Personality How things move says a lot about who you are. A bank should have snappy, precise, linear motion. A lifestyle brand might have softer, easing curves. We define your "motion language" to match your visual identity.
Our Capabilities
UI and UX Animation We design the functional layer of movement. This includes navigation menus that slide in smoothly, form fields that expand when clicked, and hover states that invite interaction.
Vector and SVG Animation Video is heavy. Code is light. We specialize in lightweight vector animations that run natively in the browser. This allows us to add complex, high-fidelity graphics that load instantly and look sharp on any screen size.
Scroll Interactions The scroll bar is the timeline of the web. We build immersive "scrollytelling" experiences where elements react to the user's pace. Images reveal themselves and data visualizes itself as you move down the page.
Logo Reveals and Loaders The first second matters. We animate logomarks and create custom loading states that keep users engaged while the rest of your content fetches in the background.
Performance First
A beautiful animation is useless if it takes five seconds to load. We balance fidelity with performance. We write clean code and optimize assets to ensure that performance-first motion does not subtract from your speed scores. We build experiences that are fluid, responsive, and respectful of the user's data plan.
Add the Final Polish
Details matter. Let’s add the layer of movement that takes your brand from functional to exceptional.
Frequently Asked Questions
Will animation slow down my site?
Not with our stack. We use vector-based code and CSS transitions rather than heavy video files, ensuring your Core Web Vitals remain green.
Can you animate our static logo?
Yes. A logo reveal is a perfect high-value asset that masks initial load times and builds immediate brand affinity.
Ready to get started?
Let's discuss how we can help you achieve your goals.